A-Team Integrated Marketing Programme - Reaching the Right People in the Right Way
A-Team is the only media services company that can ensure not only that you get your message across to the industry’s key decision-makers, but also that your message is the right one.
A-Team has developed a marketing workflow methodology that provides informed input into your marketing process, from product inception right through to development of your strategic marketing message – and combines it with a highly targeted marketing campaign through A-Team’s comprehensive range of online services, electronic and print publications, and list rental services.
A-Team’s Integrated Marketing Programme (IMP) is designed to leverage the full set of capabilities on offer from A-Team’s Strategic Consulting, Research and Publishing groups.
Our Strategic Consulting group has helped countless market leading firms to validate their marketing through survey-based research and other client feedback initiatives. Through our Research group, we help customers demonstrate thought leadership through the commissioning and sponsorship of highly targeted Research Reports and A-Team Briefings. And through our acclaimed suite of newsletters, online portals and the A-Team IQ magazine, we provide vehicles for clients to grab the attention of our highly qualified readership.
The A-Team IMP offers a unique approach to packaging A-Team’s proprietary market intelligence, news and research into a highly specialised vertical offering that caters to the community you need to reach, whether it’s in electronic trading, low-latency, market data, reference data, regulation or the Asia/Pacific region. While other packaged solutions try to pull together unrelated horizontal markets, A-Team’s Integrated Marketing Programme ensures that you hit the right people all of the time, no matter how they choose to consume their business intelligence.
A-Team has developed a series of channels to market, each a must-have in its own right. When you enter A-Team’s Integrated Marketing Programme, you can benefit from as many – or as few – of these channels as you wish, selecting the format, audience breadth and frequency that meet your specific marketing needs, assured that whichever you select, the people you need to reach are hearing your message.
As an A-Team Reference Data IMP Partner, you can choose from the following channels to market:
- Newsletters: Full-page, colour advertising in 12 issues a year, with distribution at key industry events.
- Online Information Portals: Online sponsorship offering opportunities to demonstrate thought leadership, educate your target audience, generate market feedback and develop sales leads.
- Newsletter Supplements – Full-page, colour advertising in highly specialised supplements dealing with key industry issues, tied with distribution of A-Team newsletters at relevant industry events.
- A-Team Insight Quarterly – Full-page, colour advertising in 4 issues a year of this acclaimed quarterly magazine, reaching C-level executives and other key technology and business decision-makers within A-Team’s highly targeted sphere of activity.
- A-Team Research – Sponsorship of survey-based research projects for use in your marketing activities, tied with A-Team marketing in the form of editorial coverage and email marketing programmes. Projects typically involve interviews with qualified A-Team industry contacts, based on a questionnaire designed to meet your specific market message needs.
- A-Team Briefings on Demand – Research, writing and editing of custom white papers that support your marketing activities, based on interviews with your senior executives and including client testimonials, market segment descriptions and sizing estimates.
- A-Team Mailing Campaigns – Use of A-Team’s extensive targeted contact list to market A-Team Research, A-Team Briefings on Demand and A-Team Events.
