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Agile Master Data Management: A Better Approach than Trial and Error? By Kelle O’Neal, managing partner at First San Francisco Partners

Market leading corporations are embracing master data management (MDM) to help make use of their information assets and strengthen their competitive position. Others are either in early stage planning or at risk of lagging behind those who already dominate their markets. Although still an emerging technology, MDM is quickly becoming a mainstream tool in light of a stagnant economy, globalisation and the complexities of government regulations. By now, both IT and business managers are all too familiar with the high costs and expenses incurred by bad data.



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