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Buyer Persona: The Influence Behind Data Management Decisions

At 01 Jun 2007 00:35:48 in A-Team Free, A-Team Free Access, Buyer Persona, Commissioned, Delivery Terms, RDR-Research, Reference Data Review, Research    Print Article  Email Article   Full content is free with registration 

A-Team Group, a publishing, research and consulting company specializing in financial information technology, was commissioned by SunGard to conduct a study that would capture what is driving firm-wide reference data decisions globally. Specifically, the goals of the study were to assess global trends in data management across end-user groups, roles, responsibilities, including:

  • Attitudes of executives responsible for data management
  • Triggers, factors, and processes for purchasing decisions
  • Driving priorities in improvements in data management.

A-Team Group held structured discussions with more than 34 senior individuals involved in reference data management in 32 firms located in North America and Europe…



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