While last week’s Sifma Technology Management Conference was down overall in terms of numbers of exhibitors, one segment had more of a presence compared to previous years: companies offering co-location (sometimes referred to as proximity) services. Joining show stalwarts like BT and Savvis, and recent comers such as Fixnetix, were names including CoreSite (formerly CRG West), Equinix, GlobeOp Financial Services, Interxion, Switch and Data, Telx and Xand Corp. The continuing pursuit of lower latency for market data delivery and trade execution was the driver for the increased show presence, and of those companies’ offerings.

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