Getting buy in from senior management and understanding from those at the grassroots level with regards to tackling data management challenges has become much easier as a result of the current industry focus on data, said Shannon Walker, IT architect at Deutsche Bank, to delegates to yesterday’s TSAM event in London. However, she warned that firms must involve those in the “middle”, namely end users from the business side, in data management projects in order to ensure they are on board with the changes and that the overall project is a success.

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