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First Word: The Summer Sales

At 01 Jul 2007 12:19:47 in MDI-First Word, Market Data Insight    Print Article  Email Article   Full content requires subscription 

How do you know when a company’s for sale?

One good dead giveaway is an explosion in their marketing materials, advertising and appearances at industry events. A robust marketing budget often accompanies the decision to ‘explore strategic options’ - one of our favourite euphemisms for ’sell-out’.



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