Social networking websites have proved to be the journalist’s stock barometer this year in terms of measuring industry or consumer appetite for anything from the taste of Marmite to political opinion. The creation of a Facebook group in opposition to a certain political decision, or for that matter, celebrity happening, is taken as a straw poll of public sentiment. Not surprising then, that the creation of a chief data officer (CDO) group on business networking site LinkedIn in March this year can be read as proof that CDOs are not only increasing in number, they are also working together to convince the industry of the importance of data.

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