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The making of a customer-centric CEO

At 01 Oct 2007 14:24:07 in A-Team Free, A-Team Free Access, A-Team Insight Quarterly, Article, Delivery Terms    Print Article  Email Article   Full content is free with registration 

Long the heir apparent to his predecessor Lenny Schrank, Lázaro Campos has finally taken the helm at Swift. Here he tells A-Team IQ how he plans to build on its franchise to better meet the needs of its customers in the securities industry

By Thea George

When we meet Lázaro Campos at Swift’s La Hulpe headquarters in August, he recalls that he received the news of his appointment as the co-operative’s new CEO on a Tuesday. “I was just about to give a presentation to 400 people,” he says. “I didn’t tell anyone at the time, except my wife.”

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