Big Data has emerged in recent months as a potential technology solution to the issue of dealing with vast amounts of data within the enterprise. As in other industries, financial services firms of all kinds are drowning in data, both in terms of the sheer volume of information they generate and / or have to deal with, and in terms of the growing and diverse types of data they confront in those efforts.

But the relative immaturity of Big Data solutions, and widespread lack of understanding of what the term really means, leads some to question whether ‘Big Data’ is no more than a technology solution looking for Big Problem to solve.

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