Buyer Persona: The Influence Behind Data Management Decisions »
On 01 Jun 2007 in A-Team Free, A-Team Free Access, Buyer Persona, Commissioned, Delivery Terms, RDR-Research, Reference Data Review, Research 
A-Team Group, a publishing, research and consulting company specializing in financial information technology, was commissioned by SunGard to conduct a study that would capture what is driving firm-wide reference data decisions globally. Specifically, the goals of the study were to assess global trends in data management across end-user groups, roles, responsibilities, including:
- Attitudes of executives responsible for data management
- Triggers, factors, and processes for purchasing decisions
- Driving priorities in improvements in data management.
A-Team Group held structured discussions with more than 34 senior individuals involved in reference data management in 32 firms located in North America and Europe…
