Our Brands

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WHITE PAPERS THAT DELIVER INSIGHT AND LEADS

WHITE PAPERS THAT DELIVER INSIGHT AND LEADS

We create highly relevant whitepapers which are packed full of insight, generate leads and position your brand as a valuable and credible source of information.

WHITE PAPERS THAT DEMAND ATTENTION

Creating high-quality white papers is a difficult process; especially when you have to rely on key individuals within your business.


We take the pain out of the process. We'll help you frame the problem and leverage our deep industry knowledge to write authoritatively on the subject, positioning your business as a thought leader.


We create white papers that demand attention and provide genuine value for your target readers.

WHY WHITE PAPERS?

A white paper is a persuasive, authoritative, in-depth report on a specific topic. They are a great tool for helping your target market to understand complex issues and solutions that might help them and their businesses.


They help you to:

  • Explore subjects in depth
  • Present your solutions in a non-sales way
  • Positioning your brand and people as opinion leaders
  • Generate sales leads

PROCESS

1. DEFINING THE CONTENT

We We work closely with you to shape the content that will best showcase your thought leadership and resonate with our audience:

  • We hold a kick off call with your team and subject matter expert(s) to discuss the theme and key points
  • We deliver an outline summary of the white paper structure for your approval
  • Our highly skilled editors then craft the full content for the white paper
  • You review and we finalise the content based on your feedback
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2. DESIGN & PRODUCTION

Our designers create a polished co-branded PDF incorporating your brand design, contact details and boiler plate.


As well as the online version for download, you can request printed copies for distribution.

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3. MARKETING CAMPAIGN

For each white paper, we run a two-month marketing campaign to deliver high quality leads

  • Dedicated and targeted emails to our database of contacts
  • Social media campaigns across LinkedIn and Twitter
  • Editorial coverage
  • Inclusion in our weekly brand email newsletters to our membership
  • Listing in the white papers section of our website and dedicated landing page showcasing the white paper and you as the sponsor
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YOU WILL RECEIVE

The full list of white paper downloaders

The white paper file for your own use

The white paper hosted on our fully indexed and highly trafficked website

Any graphics for use in other campaigns

DISCOVER NEW MARKETING OPPORTUNITES

If you would like to find out more about our marketing opportunities you can either get in touch directly by emailing [email protected], or view our editorial calendar of webinars, events and more, and request our media pack to find out more about sponsorship packages.

EDITORIAL CALENDAR

View our latest editorial calendar to see the scheduled events, webinars, awards and more across all the hot topics of today.

VIEW NOW

REQUEST OUR MEDIA PACK

Request our media pack to learn more about our sponsorship options.

FREE WHITE PAPER

8 STEPS TO GENERATING SALES LEADS

We’ve crafted an 8 step plan to help organisations generate leads in Financial Technology. Download now and discover:

  • How to create a content marketing strategy for results
  • How to define your objectives and buyer personas
  • How to identify content ideas and themes
  • How to plan your campaign and content calendar
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CONTACT US

DISCOVER HOW WE CAN HELP

OUR WORK