FOR START-UPS
FOR START-UPS
Tap into over 20 years of industry experience to deliver results fast and cost-effectively.
VALUE FOR MONEY MARKETING
We understand how important value for money is for Start-ups. Our rich industry experience means that we show you the most effective ways to get your new brand out there, and deliver results fast.
We’ll help you craft the right message, get in front of the right people and be part of the right conversations. Leverage our extensive network of over 35,000 senior decision-makers to generate leads and make connections.
We help you fast track your growth.
DISCOVER NEW OPPORTUNITIES
With over 20 years of experience in the financial technology and data industry, we’ve seen what works and what doesn’t with your target audience - and we can pass those insights onto you.
We can help you shortcut the test and learn phase by pinpointing relevant targeting opportunities and developing a solid proposition that will land with this market. We have particular strengths in the UK and US markets.
WHY CHOOSE US?
NEW MARKETS
Break into new markets quickly with access to 35,000 senior decision-makers
20+ YEARS EXPERIENCE
Leverage our 20 years industry experience to grow faster
STRONG CONTENT
Diverse range of content marketing products to give you more bang for your buck
MARKET STRENGTHS
Deep knowledge across capital markets data, technology, ESG and regulation
MOST RELEVANT PRODUCTS
For Start-Ups we see most success with events, webinars and white papers. Some opt to work with us more deeply with content marketing workshops, and many take advantage of the awards and handbook advertising opportunities.
MARKET RESEARCH
Content Marketing workshops to help define your target persona USPs and messaging, and develop a cost effective marketing strategy
EVENTS - LIVE & VIRTUAL
An unrivalled platform for building your brand and creating opportunities to network and connect
WHITE PAPERS
Communicate your brand message while educating your target audience with a well-crafted white paper
OUR WORK
START-UP PROJECT
WE HAVE A PRODUCT IN USE WITH ONE CLIENT BUT NOW WE NEED TO FIGURE OUT HOW TO EXPAND
For a UK-based data management software start-up we hosted a full-day workshop with their key executives. We worked through a set of questions to understand the company and product proposition, their growth ambitions and plans, strengths and weaknesses, their target buyer personas, key messaging, competitive landscape, potential use cases, channels to market and more.
We then delivered a concise report that delivered a high-level marketing strategy, including a go-to-market plan with key messaging and USPs. We continued to work with this client on the go-to-market plan - delivering high ROI by helping to put them on the map in our industry, delivering brand recognition, valuable connections for partnerships, and a funnel of leads to build on for sales.
START-UP PROJECT
HELP US IDENTIFY POTENTIAL USE CASES FOR OUR NEW REGTECH PRODUCT
For a US-based provider of a regulatory technology solution, we hosted a workshop to understand the technology and proposition and discuss potential use cases in the industry. We then honed this into four primary use cases and conducted a validation exercise by interviewing a handful of our well-placed connections to understand the perceived value and/or challenges with each one. The insights we gained helped us quickly narrow the options to two use cases with detailed messaging, target buyer personas and market positioning that enabled the client to focus their energies on a winning proposition.
TESTIMONIAL
TEST OUR NEW PRODUCT PROPOSITION
A-Team Group quickly understood the nuances of our business and how to segment the audience we were looking to reach, and were able create content that communicated the message incredibly well to that target audience. The content assets created continue to feed into our marketing messages and created a platform for us to build our communications strategy on.
DISCOVER NEW MARKETING OPPORTUNITES
If you would like to find out more about our marketing opportunities you can either get in touch directly by emailing [email protected], or view our editorial calendar of webinars, events and more, and request our media pack to find out more about sponsorship packages.
EDITORIAL CALENDAR
View our latest editorial calendar to see the scheduled events, webinars, awards and more across all the hot topics of today.
REQUEST OUR MEDIA PACK
Request our media pack to learn more about our sponsorship options.